New mall by Jardin del Cantador

[doncoulter]

Thanks for the language lesson, Mr. Bill. Oddly enough, "Aurrera" isn't the only Basque store name you'll find in Mexico. There's also "Euzkadi," a maker and retailer of tires. (I think they're the same as Continental tires, but I can't be bothered to do the research.) In Basque, "Euzkadi" means . . . "Basque." In other words, it's how the Basques says "Basque."

Decades ago, I traveled for a few days in southern Mexico with a Finnish woman who was doing a graduate degree in Basque Studies at the University of Nevada. Upon seeing an Euzkadi store, she became very excited and even more curious as to why a tire retailer in Mexico would have a Basque name. She insisted on approaching a guy who was busy installing tires on a vehicle and asked him about the origin of the store's name. He had no clue, not surprisingly, and looked at her as if she must have a screw loose.

He probably figured she was just another crazy gringuita.