New mall by Jardin del Cantador

[mr bill]

Don Coulter writes, "Incidentally, Aurrera was formerly known as Aurrerá. They seem to have dropped the accent, for mysterious reasons. " Curiouser still Aurrerá doesn’t appear to be a Spanish* word at all whereas Aurerra is at least Basque. But that too gets a dose of confusion tossed in by the opening line of its Wikipedia entry which states "Aurrerá (word from the Basque language "aurrera" which means "forward")".

Interesting company history though in the Wikipedia article here. Aurrera however it is/was spelled was Walmart's gateway to Mexico.


A similar Wiki on Bodega Aurrerá appears here omits the reference to a "defunct supermarket chain"

* see http://www.rae.es/search/node/Aurrera
and http://www.rae.es/search/node/Aurrerá